Action it Theatre Company

Privacy Policy

This privacy policy applies between you, the user of this website and Action It Theatre Company Ltd. Action It Theatre Company Ltd. takes the privacy of your information very seriously.  

This privacy policy applies to our use of all data collected by us or provided by you in relation to your use of the website. 

Personal data will be collected and processed by Action It Theatre Company Ltd. for the following reasons:

  • For the provision of services to the user 
  • For sending financial statements and invoices and for collecting payments from the user
  • For sending newsletters and general communications which you have requested 
  • For general communication 


We may collect the following data, which includes personal data, from you:  

  • Personal details: name, date of birth, gender, job title, profession  
  • Contact Information: addresses, email addresses and telephone numbers 
  • Demographic information: postcode, preferences, and interests 
  • Financial information: credit/debit card details  
  • School details: name, address, type, year, class
  • Emergency and medical details: emergency contact next of kin details, medical information including doctors contact details; (it is the users’ responsibility to ensure that permission is granted to supply these details)
  • Authorisation/permission requests  


We collect data in the following ways:  

  • Data is given to us by you
  • Data is received from other sources
  • Data is collected automatically


Action It Theatre Company Ltd. will collect your data in several ways, for example: 

  • When you contact us through the website, by telephone, post, e-mail, social media or through any other means
  • When you register with us to join or receive our products/services
  • When you complete surveys that we use for research purposes (although you are not obliged to respond to them) 
  • When you enter a competition or promotion through a social media channel 
  • When you make payments to us, through this website or otherwise
  • When you choose to receive marketing communications from us
  • When you use our services 


To the extent that you access the website, we will collect your data automatically, for example: 

  • We automatically collect some information about your visit to the website. This information helps us to make improvements to website content and navigation, and includes your IP address, the date, times, and frequency with which you access the website and the way you use and interact with its content
  • We will collect your data automatically via cookies, in line with the cookie settings on your browser
  • For the delivery of direct marketing to you via e-mail, we will need your consent, whether via an opt-in or soft-opt-in 
  • Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a product/service, and we are marketing related products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out 
  • For other types of e-marketing, we must obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we will provide
  • If you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time


Action It Theatre Ltd. will never share your details with third parties without your prior consent. 

Action It Theatre Ltd. may share your data with the following groups of people for the following reasons:  

  • Our employees – to help supply the service/product you require 
  • Our teaching staff will be given only the information that they may require in cases of emergency
  • Tax agents and/or professional advisors such as accountants

External data handling – we use MailChimp to manage our newsletter and other email lists. There is no third-party tracking in messages we send through MailChimp besides MailChimp’s own analytics. MailChimp’s privacy policy is available at You can unsubscribe from our newsletter at any time. 


Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your data, please let us know immediately by contacting us via this e-mail address:


Unless a longer retention period is needed or allowed by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you ask that the data be deleted. 

Even if we remove your data, it may persist on backup or archival media for legal, tax or regulatory purposes. 

You may contact Action It Theatre Company Ltd. by email at